Summary

Following the government’s online betting games ban, Dream11’s sponsorship deal with Indian cricket has ended. BCCI is now exploring new partnerships with brands like Tata, Reliance, and Byju’s for team sponsorship.

Article Body

India Seeks New Sponsor After Online Betting Games Ban Ends Dream11 Deal


Introduction

In a major shake-up for Indian cricket, the Board of Control for Cricket in India (BCCI) has been left scrambling to find a new team sponsor after its partnership with Dream11 came to an unexpected end. The development follows the central government’s sweeping ban on online betting and fantasy gaming platforms, a move that has sent ripples across the sports and digital entertainment industries.

Dream11, which had been a prominent face on Team India’s jerseys since 2023, was forced to withdraw after regulators classified online fantasy and betting-based platforms as “addictive and financially exploitative.” The abrupt policy shift marks a turning point in India’s approach to the rapidly growing — and now heavily scrutinized — gaming sector.

“We respect the government’s decision and remain committed to compliance,” a Dream11 spokesperson said in a statement. “Our focus now shifts to responsible gaming initiatives and global partnerships.”


India Looks for New Sponsor as Dream11 Deal Ends Over Betting Games Ban

Why the Dream11 Partnership Collapsed

Dream11’s exit underscores how quickly regulatory headwinds can alter sports sponsorship landscapes. The government’s decision to tighten laws around fantasy gaming and online wagering came after months of public debate on youth addiction and deceptive advertising.

The Ministry of Electronics and Information Technology (MeitY), which spearheaded the crackdown, cited a surge in complaints linking online betting apps to debt traps and illegal financial channels.

While Dream11 operated under the legal definition of a “game of skill,” its inclusion in the ban’s scope effectively disqualified it from sponsoring national sports teams. This forced both BCCI and Dream11 to terminate their multi-crore deal mid-cycle — a move insiders say cost both parties significantly.


BCCI’s Next Steps

Potential Sponsor

Industry

Likelihood

Byju’s (Edtech)

Education Technology

Low (financial restructuring ongoing)

TATA group

Conglomerate

High

Relaince Jio

Telecom

Medium

Paytm

Finance

Uncertain due to regulatory issues

The Tata Group, already a key partner for IPL title sponsorships, is seen as the frontrunner. Industry analysts believe the conglomerate’s long-standing reputation, financial stability, and “clean image” make it an ideal choice to lead Indian cricket’s new era of sponsorship ethics.


Financial & Ethical Implications for Indian Cricket

Dream11’s exit leaves a significant revenue vacuum for BCCI, which relies heavily on sponsorship deals to fund player welfare programs, domestic tournaments, and infrastructure development. However, officials say this is also an opportunity for Indian cricket to reset its moral compass.

“It’s time for cricket to align with brands that reflect integrity and national pride,” said a senior BCCI official on condition of anonymity. “The focus will be on partnerships that promote youth, education, and innovation — not gambling.”

The episode has reignited public debate about ethical sponsorships in sports. While betting and fantasy platforms have poured massive money into cricket over the last five years, critics argue that such deals blur the lines between entertainment and exploitation — especially in a country with millions of underage viewers.


Public and Expert Reactions

The ban has polarized public opinion but gained strong backing from parents, teachers, and youth organizations. On social media, hashtags like #CleanCricketMovement and #NoToBettingAds trended shortly after the announcement.

Cricket fans widely supported the move, with many calling it “a necessary step to protect young audiences from gambling addiction.”

Sports marketing analysts, however, note that the short-term loss in sponsorship income could hurt smaller tournaments and player endorsement deals. Still, they believe the long-term image correction will benefit Indian cricket globally.

“This is a chance for BCCI to redefine how brand partnerships work in the post-betting era,” said Ritika Sharma, a sports business consultant. “Expect to see traditional sectors like FMCG, telecom, banking, and edtech dominate sponsorships again.”


The Road Ahead: A Chance to Redefine Partnerships

While the Dream11 chapter has closed, BCCI’s next move could signal a larger cultural shift in Indian sports branding. With giants like Tata and Reliance in talks, the future of sponsorship seems poised to return to more traditional, value-driven industries.

For Indian cricket, this could mean fewer controversies — and more focus on the game itself.

As one sports economist put it:

“Losing Dream11 may hurt in the short term, but gaining a responsible, long-term partner could strengthen Indian cricket’s financial and ethical backbone.”

The search is on, and the stakes are higher than ever.

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    RAj K

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